American cities have sprawled nearly 15,000 square miles over the past 20 years. The top three, Atlanta, Washington, D.C., and Philadelphia, grew nearly 50 percent in terms of acres covered by pavement. While half of this sprawl development is due to population growth, the other half can be attributed to land-use policies and consumer choice. Innovative Mobility is based on the premise that transportation systems can facilitate mobility by providing a variety of modes that support individual choice that are competitive to the private automobile. Strategically bundling diverse transportation options with smart growth and land-use strategies could increase the viability of all modes while enhancing quality of life. In this way, mobility becomes a service that people purchase, rather than an object (e.g., an automobile) that people own.