California Department of Transportation
 

Specific Service (Business Logo) Sign Program


What is the Logo Program?

This program was enabled by the passage of Assembly Bill 1257 in 1992. The program commonly referred to as "Business LOGO Signing Program", is designed to direct motorist not familiar with the area to "FUEL", "FOOD", "LODGING", and "CAMPING" services at or near rural freeway interchanges.

Under the program, Caltrans will furnish, install, and maintain Specific Service Signs within the highway right of way. The LOGO panels are provided by the business.

Specific Service Signs identify the types of services available at the next rural freeway off-ramp. Signs can contain one or more types of service categories:

  • FUEL
  • FOOD
  • LODGING
  • CAMPING
Specific Service Signs have a blue background with a white border and legend. There are two types of Specific Service Signs:

  1. Specific Informational Signs
  2. Supplemental Directional Signs

The Specific Informational Sign is installed on the main line of the freeway (along the lanes of the freeway).

The Supplemental Directional Sign is placed on the off-ramp. It is a smaller version of the larger freeway sign and may include mileage and an arrow directing motorists to the appropriate direction of travel.

Does my business qualify?
A business whose primary and principal source of revenue is from the sale of goods, products, or services which fall within the service categories of "FUEL", "FOOD", "LODGING", and "CAMPING", and qualify for signing under the LOGO program rules and regulations.

Who do I contact?
To find out if your business can qualify, it is recommended that you contact the LOGO Coordinator in the Caltrans district in which the sign will be installed. A list of all Caltrans districts, the counties they include, and the phone numbers to call can be found here.

What is the cost?
LOGO panels must be fabricated and delivered to Caltrans by the applicant.

Caltrans Installs the sign(s)

ANNUAL PERMIT FEES cover the cost of administering and processing the permit:
$100.00 for each panel, in each direction

ANNUAL RENTAL FEES cover the cost of maintaining the panel and the sign:
$250.00 for each panel, in each direction

INSTALLATION FEES cover the cost of installing the sign:
$100.00 for main line / $50.00 for off-ramp

SERVICE FEES cover the cost of covering, removing, reinstalling, or replacing a business logo panel:
$100.00 for main line / $50.00 for off-ramp

TRANSFER FEE is required for any change in ownership, for each permit:
$50.00 for each permit

A typical initial cost* for one business LOGO panel would be:
$100.00 - Annual permit fee
$250.00 - Annual rental fee
Totaling: $350.00 Minimal cost per business LOGO panel installation per direction
*plus $50.00 per Supplemental Directional Sign when, or if required.

 

Revised 1/31/14.