California Department of Transportation

Division of Rail

image-Gretchen-Brigaman

Gretchen Brigaman
Branch Chief

Operations & Marketing Branch

  • OPERATIONS

  • Conducts planning, programming and development of Intercity Rail Capital Projects (project proposals, applications and project study reports)
  • Assists local agencies in implementation of capital projects
  • Administers capital project contracts
  • Develops plans for funding individual projects through STIP, and in coordination with other entities (freight railroads, Amtrak, commuter railroads, and local and regional agencies)
  • Coordinates with Amtrak, commuter railroads, and local and regional agencies on capital project development and implementation of Amtrak California's San Joaquin route and the Capitol Corridor
  • Provides staff support and information to the San Joaquin Valley Rail Committee 
  • Monitors train and bus services for quality and consistency

    Amtrak California Logo

    MARKETING

  • Develops marketing and public relations activities to increase ridership and revenue on state-supported intercity passenger rail and connecting Thruway bus service known as Amtrak California
  • Increases onboard food and beverage sales through specialized marketing
  • Conducts market research, including ridership, revenue modeling and passenger surveys
  • Improves passenger information (stations, on-board, online, and marketing collaterals)
  • Develops and maintains the Amtrak California web site AmtrakCalifornia.com.
  • Promotes rail safety education in conjunction with California Operation Lifesaver to increase awareness and reduce avoidable rail-related injuries and fatalities

betracksmart

2013/2014 RAIL SAFETY CAMPAIGN

PSA -  No Trespassing

PSA -  The Cost

PSA -  Don't Bet

 

PRIOR ADVERTISING CAMPAIGNS

Commercial -  "Wi-Fi-nally"  Free Wi-Fi on every train

Commerical - "Flyover"  California is not a flyover state

Commercial - "Go Green" - Reduce your carbon footprint

Commercial - "Amtrak California Coast" (Pacific Surfliner)

Commercial - "Amtrak California Vineyard" (San Joaquin)