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California Department of Transportation
Headquarters - Public Affairs Office
October 10 , 2006
CALTRANS ANNOUNCES "SLOW FOR THE CONE ZONE" TEEN SWEEPSTAKES WINNERS
MODESTO – The California Department of Transportation (Caltrans) announced today that Susan Gallardo and her sons, Adam and Armando - students at Peter Johansen High School in Modesto – and Instructor Randall Zimmer from Advantage Driving School in San Jose won new Toyota Scion cars as part of the “Slow for the Cone Zone” teen sweepstakes.
Gallardo and her sons watched a short educational video on the “Slow for the Cone Zone” website www.slowfortheconezone.com. The video offered tips on how to drive safely in a cone zone such as: merging early; slowing down; beware of surroundings; putting down the cell phone; and turning down the radio. Afterward, Gallardo and her sons completed a quiz, which entered them into the drawing.
Zimmer entered to win when he received a “Slow for the Cone Zone” curriculum box from the campaign containing an educational DVD and contest entry card. Zimmer completed the entry card and mailed it in after choosing to utilize the curriculum in his driving school.
Caltrans began its statewide public education campaign called “Slow for the Cone Zone” in 1999 to educate motorists to drive more safely in highway work zones. Since this safety campaign began, motorists deaths in highway works zones have fallen 35 percent in California – while increasing 43% in 49 other states.
According to a 2005 survey by Consumer Quest, 50 percent of California motorists say they are aware of the “Slow for the Cone Zone” campaign, and 86 percent of those say it has had a positive impact on the way they drive in highway work zones.
Last December Caltrans launched a new statewide driver safety education campaign urging teens to “Slow for the Cone Zone.” Participating high school students were offered a chance to win a new Toyota Scion xA, with upgraded tires, rims and car insurance for a year supplied by corporate sponsors Clear Channel and Just Tires.
Classroom materials and private driver’s training were incorporated to teach teens to be watchful and to slow down in highway work zones.
“Driving is a huge responsibility and 16-year-olds are four times as likely as other drivers to be killed in a collision,” Kempton said. “We set out with our teen campaign to educate them that they can save their life and their passenger’s life by slowing down in a work zone.”
“Congratulations to Adam and Armando for winning the “Slow for the Cone Zone” sweepstakes,” said Thor Harrison, principal of Peter Johansen High School. “These students embody the qualities we teach here at Johansen High School, “Belong, Learn, Contribute.”