California Department of Transportation
Headquarters - Public Affairs Office
December 1, 2005
CALTRANS WANTS TEENS TO 'SLOW FOR THE CONE ZONE'
Offers Education and a Chance to Win a New Car and Year of Insurance
SACRAMENTO – The California Department of Transportation (Caltrans) is launching a new statewide driver safety education campaign urging teens to “Slow for the Cone Zone.” Even better, Caltrans is offering participating high school students a chance to win a new Toyota Scion xA, tires, rims and car insurance for a year.
“Slow for the Cone Zone” uses classroom materials and private driver’s training to teach teens to be watchful and lay off the gas in highway construction and repair zones.
In a news conference Thursday at 9:24 a.m. at McClatchy High School, Caltrans Director Will Kempton will explain details of the campaign and sweepstakes, which is sponsored by Just Tires, PennySaver and the California Office of Traffic Safety. Corporate sponsors supply all prizes.
“Driving is a huge responsibility and 16-year-olds are four times as likely as other drivers to be killed in a collision,” Kempton said. “Caltrans wants to reinforce safe driving habits, especially in work zones. We hope this incentive will help get teens’ attention.”
To qualify, teen drivers must watch a short educational DVD, answer 13 questions on the “Slow for the Cone Zone” Web site (http://www.slowfortheconezone.com), and fill out an entry card. Those who answer correctly will be entered to win the Toyota Scion xA with upgraded tires and rims from Just Tires, plus a year of car insurance.
“Slow for the Cone Zone” is a public awareness campaign that aims to save the lives of workers, drivers and passengers in highway work zones. Since launched in 1999, the campaign has reduced deaths and injuries to motorists in highway work zones.