Thursday, April 17, 2014
Contact: Caltrans Media Relations Officer Cathryne Bruce-Johnson, (619) 688-6670
Social Media Used to Attract Participants for Donít Trash California Day
SAN DIEGO – Caltrans in San Diego and Imperial counties is preparing for its annual Don’t Trash California Day on Thursday, April 24 and is urging its followers on social media to participate.
“This is the time of year when we focus on making motorists aware of the amounts, costs and dangers associated with highway litter, and we’re asking our followers on our web page and Twitter to join us in putting litter in its place,” said Caltrans spokesman Edward Cartagena.
Caltrans and its partners for the event, the California Highway Patrol, the San Diego Association of Governments and I Love A Clean San Diego, say people can participate in a couple of ways. The first is by joining the Caltrans Adopt-A-Highway program or getting a one-day permit for highway litter pickup by phoning (619) 688-3327. The second is by picking up litter around their neighborhood, workplace or beach, taking a cell phone “selfie” photo of them the litter in the trash and submitting the photo to Caltrans on Twitter, @SDCaltrans.
Caltrans recognizes the 320 businesses, organizations and individuals that have volunteered to participate in the Caltrans Adopt-A-Highway program to keep local highways clean.
Southwest Search Dogs and the Poseidon Restaurant on the Beach have committed to collect trash on the special day. The Future Leaders Club from San Diego City College received a one-day permit to clean up along Interstate 5 in Logan Heights.
Diamond Resorts International at Rivera Oaks and PHC Sports Bar & Grill are newcomers to the program.
For additional information about the Adopt-A-Highway program and lists of highway and ramps available for adoption please visit dot.ca.gov/dist11/aah/adoptahighwaysd.htm.
I Love A Clean San Diego has scheduled a cleanup event on April 26, called Creek to Bay Cleanup. To volunteer, visit creektobay.org/.
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