Marketing Evaluations: Commuter Monitor

General Methodology Concepts

REPORT NAME

1. Executive Summary Research Component
2. IMPLEMENTATION: Local -- Monitoring & Evaluation
3. Methodology
4. Mini-Monitor Survey: An Evaluative Survey Methodology for Local Promotional Activities
5. On-Board Survey: An Evaluative Survey Methodology for Local Promotional Activities

Specific Promotions

REPORT NAME

1. California Bike Commute Statewide Evaluation, 1995
2. Evaluation of Smart Traveler Promotion, 1994
3. Evaluation of Spring 1995 San Diego Promotion
4. Evaluation of Spring 1996 San Diego Promotion
5. Promotion and Evaluation for Los Angeles, California Rideshare Week, 1994
6. Promotion and Evaluation for Sacramento, California Rideshare Week, 1994
7. Promotion and Evaluation for San Diego, California Rideshare Week, 1994
8. Promotion and Evaluation for San Francisco, California Rideshare Week, 1994
9. Southern California Commuter Mini-Monitor: Evaluation of RUSH! Campaign, Century City, Spring 1996
10. Commuter Monitor Post Quake Evaluation for San Diego
11. Commuter Monitor Post Quake Evaluation Wave II
12. Commuter Monitor Baseline Evaluation District 7
13. Commuter Monitor District 3 Hispanic Pilot Promotion
14. Caltrans Child Care Study
15. Commuter Monitor Perceptions and Motivations of Ethnic Commuters, Focus Group Study
16. Laddering Interviews, Northern and Southern California Commuters