Corridor Marketing Campaigns: Sacramento Region Campaign

REPORT NAME

1. Campaign Execution
   • Campaign Plan: Downtown/East Sacramento
   • Creative Brief: Downtown/East Sacramento
   • Campaign Plan: Folsom and Rancho Cordova
   • Creative Brief: Folsom and Rancho Cordova
   • Campaign Plan: Telecenters throughout Placer and Western Nevada Counties
   • Creative Brief: Sacramento Region
   • Campaign Plan: Yuba City and Marysville
   • Creative Brief: Yuba City and Marysville
2. Campaign Advertisements
   • There's a better way to get to work. You just haven't put your finger on it. 1-800-COMMUTE.
   • Hey, don't just sit there. 1-800-COMMUTE
   • Unclogs major arteries.
   • Unclogs major arteries (Spanish).
   • Unclogs major arteries. 1-800-COMMUTE.
   • Why Drive When You Can Ride? CALL 1-800-COMMUTE.
   • Wanna Lose Those Gas Pain Blues?
   • Move the Office Closer to Home. Telework from the Vacaville Telecenter.
   • How to Succeed In Business Without Really Driving.
   • Radio: Script from Folsom/Rancho Cordova/El Dorado :60 Radio: "Gas Pain Blues" 6/6/95
   • (PAGE 2) Radio: Script from Folsom/Rancho Cordova/El Dorado :60 Radio: "Gas Pain Blues" 6/6/95
3. Evaluations of Campaigns