Corridor Marketing Campaigns: Southern California Region Campaign

REPORT NAME

1. RPM Overview/Audit
2. Executive Summary Regional Marketing Plan for Southern California
3. Regional Marketing Plan for Southern California
4. Campaign Execution
   • Campaign Plan: RUSH, Beverly Hills and Century City
   • Creative Brief: Rush Project, Beverly Hills and Century City
   • Campaign Plan: Irvine
   • Creative Brief: Irvine
5. Campaign Advertisements
   • 2000 buses. 200 routes. 1 number. Call 1-800-COMMUTE.
   • A Progress Report. 45 Days after 6.8
   • Tired of Traffic? Get Rail.
   • Tired of Traffic? Get Rail.
   • You Supply the Carpool. We'll Supply the Lanes.
   • The Commuter Information Highway. Call 1-800-COMMUTE.
   • Don't Just Sit There. Do Something.
   • Why Drive When You Can Ride?
   • Why Drive When You Can Ride?.
   • Why Jam When You Can Van?
   • Low Commotion. Call 1-800-COMMUTE.
   • Overheated? Get Into the Pool.
   • Get run into town on a rail. Call 1-800-COMMUTE.
   • Hey What's the Rush?
   • Unclog Major Arteries. 1-800-COMMUTE
   • Unclog Major Arteries. Join a carpool. Call 1-800-COMMUTE.
6. Evaluations of Campaigns